Social Media Campaigns: Strategies for Public Relations and Marketing

By Carolyn Mae Kim and Matthew Prince

Book Overview

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a secondary text in campaign courses.

• Format: Paperback
• Language: English
• ISBN: 1032802510
• ISBN13: 9781032802510
• Release Date: August 2025
• Publisher: Routledge
• Length: 262 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"