Social Media Audit: Measure for Impact

By Urs E. Gattiker

Introduction.- Cost Analysis: Facebook and Google Plus.- Preparing for the Social Media Audit.- Scope and Focus of the Social Media Audit.- Develop and Manage Process.- Governance, Compliance and Maintenance of the Process.- Evaluating the Process - Quality Assurance.- Continuous Improvement.- Conclusion.

• Format: Paperback
• Language: English
• ISBN: 1461436028
• ISBN13: 9781461436027
• Release Date: October 2012
• Publisher: Springer
• Length: 106 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"