Social Media and Public Relations: Fake Friends and Powerful Publics

by Robert L Heath and Judy Motion

Book Overview

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?

The...

• Format: Paperback
• Language: English
• ISBN: 0367278987
• ISBN13: 9780367278984
• Release Date: March 2019
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"