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Paperback Social Media and Public Relations: Fake Friends and Powerful Publics Book

ISBN: 0367278987

ISBN13: 9780367278984

Social Media and Public Relations: Fake Friends and Powerful Publics

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Format: Paperback

Condition: New

$63.33
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Book Overview

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

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