Social Media and Integrated Marketing Communication: A Rhetorical Approach

By Jeanne M. Persuit

Book Overview

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

• Format: Paperback
• Language: English
• ISBN: 1498516165
• ISBN13: 9781498516167
• Release Date: March 2015
• Publisher: Lexington Books
• Length: 144 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.4" x 6.0" x 8.8"