Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages

By Thomas Kenny

This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.

• Format: Hardcover
• Language: English
• ISBN: 1666907359
• ISBN13: 9781666907353
• Release Date: April 2023
• Publisher: Lexington Books
• Length: 214 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"