Social Media Analytics Strategy: Using Data to Optimize Business Performance

By April Ursula Fox

Shows you how to use analytics to make data-based decisions, grow social channels, and effectively compete
Teaches you what data is, where it is found, how it is aggregated, and how it produces value and insights
Helps you navigate the sometimes confusing social media market to find what services truly have value

• Format: Paperback
• Language: English
• ISBN: 1484283058
• ISBN13: 9781484283059
• Release Date: July 2022
• Publisher: Apress
• Length: 317 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"