Social Media Analytics and Its Applications in Marketing

by Sangkil Moon

Social Media Analytics and Its Applications in Marketing focuses on the intersection of three closely related domains -- marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media and social media analytics (SMA) or social media and social media analytics from the perspective of the marketing discipline. In SMA, the authors emphasize the roles of data and tools...

• Format: Paperback
• Language: English
• ISBN: 1680839527
• ISBN13: 9781680839524
• Release Date: March 2022
• Publisher: Now Publishers
• Length: 92 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"