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Social Marketing
Edition Description
American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the "how" and "why" of this growing trend in marketing. Social...
Edition Details
Format:Hardcover
Language:English
ISBN:0789017164
Format: Hardcover
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Social Marketing
Edition Description
American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the "how" and "why" of this growing trend in marketing. Social...
Edition Details
Format:Paperback
Language:English
ISBN:0789017172
Format: Paperback
Condition:
$
76.99
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