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Social Marketing
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Social Marketing 6209143350 Book Cover

Social Marketing

Edition Description

This book analyzes the main factors involved in the interaction process adopted by companies in establishing partnerships with civil society organizations between 2000 and 2010, considering them, in principle, as social marketing actions. At a theoretical level, both the companies'...

Edition Details
Format:Paperback
Language:English
ISBN:6209143350
Format: Paperback
Condition:
$
38.00
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