Social Marketing to Protect the Environment: What Works

by Nancy R Lee, P (Paul) Wesley Schultz, Philip Kotler, et al.

Book Overview

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social...

• Format: Paperback
• Language: English
• ISBN: 1412991293
• ISBN13: 9781412991292
• Release Date: May 2011
• Publisher: Sage Publications, Inc
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"