Social Marketing: Improving the Quality of Life

by Nancy R. Lee, Ned Roberto, Philip Kotler

'As this book attests, social marketing is an extremely powerful set of concepts and tools that can accomplish much to relieve the pain and suffering of populations around the world and to address... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0761924345
• ISBN13: 9780761924340
• Release Date: March 2002
• Publisher: Sage Publications, Inc
• Length: 456 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.0" x 7.0" x 9.0"