Social Marketing: Behavior Change for Good

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Social Marketing: Behavior Change for Good

By Nancy R. Lee, Philip Kotler, Julie Colehour

Edition Description

Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip...

Edition Details

Format:Paperback

Language:English

ISBN:1071851640

Format: Paperback

Condition:

197.75

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Social Marketing: Behavior Change for Good

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