Social Marketing and Behaviour Change: From Theory to Action: Second Edition (New Horizons in Marketing series)

By Lukas Parker, Linda Brennan, David Micallef

This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.

• Format: Hardcover
• Language: English
• ISBN: 1803926244
• ISBN13: 9781803926247
• Release Date: April 2026
• Publisher: Edward Elgar Publishing
• Length: 540 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"