Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

By Muzafer Sherif and Carl I. Hovland

Book Overview

The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.

• Format: Hardcover
• Language: English
• ISBN: 0313224382
• ISBN13: 9780313224386
• Release Date: January 1981
• Publisher: Praeger
• Length: 218 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.9" x 5.8" x 8.7"