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Social Influence and Consumer Behavior
Edition Description
This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this...
Edition Details
Format:Paperback
Language:English
ISBN:113884487X
Format: Paperback
Condition:
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52.69
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Social Influence and Consumer Behavior
Edition Description
This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this...
Edition Details
Format:Hardcover
Language:English
ISBN:1848727712
Format: Hardcover
Condition:
$
233.99
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