Social Entrepreneurship in India : Quarter Idealism and a Pound of Pragmatism

By Madhukar Shukla

India is a hub of social entrepreneurship and has a long history of solving social problems through entrepreneurial strategies. The book explores this phenomenon with lessons from more than 120 real-life examples of Indian social ventures. It describes how ordinary individuals can solve, and are solving, some of the most critical social problems that besiege the Indian society. Social Entrepreneurship in India focuses on what 'entrepreneurship' means for social entrepreneurs, and how their efforts are different than other social change agents. Using examples, the author provides insights into the nature of entrepreneurial thinking and the methods used by social entrepreneurs to create their ventures and to make essential products and services reachable to marginalized, remote and fragmented markets and communities in a sustainable manner. Based on the existing successful Indian social ventures and enterprises, the book provides practical insights into the models used to build these successful ventures.

• Format: Paperback
• Language: English
• ISBN: 9353882370
• ISBN13: 9789353882372
• Release Date: March 2020
• Publisher: Sage Publications Pvt. Ltd
• Length: 284 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"