Social Entrepreneurship for Development: A business model

By Ron Layton, Meg Brindle, Margaret Brindle

Book Overview

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

• Format: Paperback
• Language: English
• ISBN: 1138181781
• ISBN13: 9781138181786
• Release Date: February 2017
• Publisher: Routledge
• Length: 288 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"