Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

By Jishnu Bhattacharyya, Lim Weng Marc, Manoj Kumar Dash, et al.

Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.

• Format: Hardcover
• Language: English
• ISBN: 0367553635
• ISBN13: 9780367553630
• Release Date: September 2021
• Publisher: Productivity Press
• Length: 944 Pages
• Weight: 3.13 lbs.
• Dimensions: 1.9" x 6.0" x 9.0"