Soap Opera:: The Inside Story of Proctor & Gamble

by Alecia Swasy

Book Overview

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0812920600
• ISBN13: 9780812920604
• Release Date: September 1993
• Publisher: Crown Publishing Group (NY)
• Length: 378 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.3" x 6.4" x 9.5"

Customer Reviews

Something is Rotten in Cincinnati

The kind of writing you would expect from a writer at the Wall Street Journal, the best written and edited newspaper in America. This book tells it all, and you need to read it: Something is rotten in Cincinnati.

"A Thoroughly Nasty Business Concern"

The following statement, from the preface to C. S. Lewis's "The Screw Tape Letters" could serve as a trenchant summary of all that Ms. Swasy has to say about Procter & Gamble:"The greatest evil is not now done in those sordid 'dens of crime' that Dickens loved to paint. It is not even done in concentration camps and labour camps. In those we see its final result. But it is conceived and ordered (moved, seconded, carried, and minuted) in clean, carpeted, warmed, and well-lighted offices, by quiet men with white collars and cut fingernails and smooth-shaven cheeks who do not need to raise their voices. Hence, naturally enough, my symbol for Hell is something like the bureaucracy of a police state or the offices of a thoroughly nasty business concern."

Why people hate big business

"Soap Opera" recounts what one hopes to be, though perhaps optimistically, a particularly bad period in the history of one of America's largest corporations, Procter & Gamble in the '80s and early '90s, when led by succeeding CEOs John Smale and Ed Artzt, the company ran afoul of environmental laws, consumer safety, common sense, and basic human decency in truly arrogant fashion. To read the story comprehensively laid out by Alecia Swasy is to gape in astonishment at the true measure of human depravity in search of the holy buck.Does Swasy have it in for P & G? Yeah, but so would you if you were a journalist and your subject was breaking the law to trample on your rights while you tried to do your job. Things got so out of hand as P & G launched telephone record investigations and had ex-employees brought to Cincinnati police stations to explain why they were talking to a reporter, that the ensuing coverage sparked a national outcry. Pundits and cartoonists weighed in about the KGB tactics of people who make laundry detergent and toothpaste. When finally brought to heel by indignant shareholders, CEO Artzt shrugged and called it a mistake. "The only thing he regretted," Swasy writes, "was getting caught."Swasy was clearly embittered by her experience, and when her narrative flies into polemical flourishes, as in the Epilogue ("[Critics] refuse to buy the Ivory-pure image so carefully cultivated by P & G's years of marketing. We should all do the same"), the book is poorer for it. She does a great job describing, through the voices of mostly anonymous insiders, the noxious work environment of P & G for its employees (and you don't have to be a "Proctoid" to relate to the Dilbert-in-the-Death-Star picture she paints), then editorializes on how P & G advertising nurtures enduring cultural "myths" about a woman's place being in the home. Frankly, this latter angle comes up lame. P & G advertising reflected the culture for years, it sold product, and it has been adjusted to fit contemporary mores, as Swasy notes (just not enough for her liking.) I don't know whether it's so awful the role of the female was once rather more rigidly defined than it is now, but dumping much of the blame on P & G's doorstep seems excessive. Marketing to lesbian soccer Moms in the 1940s would probably have not helped P & G achieve its present level of success.Where Swasy's book is strongest is the account of Rely, the tampon whose ingredients could cause toxic shock, and were directly responsible for the deaths of several women in 1979-80. Despite the accumulation of evidence, P & G went forward with its marketing. As recounted in a chapter of the book "Guerrilla Marketing") that should be required reading in corporate ethics classes, CEO Smale even planned to roll out a deodorant version of Rely while his underlings worked to silence researchers (mostly successfully) with generous grant money. The chapter is particularly good when it recounts how one trial lawyer and a

Good Read, But She Missed Some of the Dirt

I was a Proctoid for nearly 8 years and can personally confirm some of the stories Swasy relates.The only weakness of the book is that she misses some of the dirt (the prostitution ring busted the same week as the drug ring at Sharon Woods Technical Center, for example) and some of the weaknesses of the company (low pay among technical people, driving out experienced people to bring in legions of temps with no loyalty to the company, and much more).Procter isn't unique in its problems, but if they are not addressed honestly and in a timely fashion, in the long term, the company is in trouble. This 'elephant' does not dance, and they cannot go on buying good companies and running those brands into the ground while gutting research and innovation in-house.

why is this out-of-print? Did P & G buy up all of the copies?

Alecia Swasy excellently describes the terrifying authoritarian world of Proctor & Gamble. Needless to say, this book reads like a soap opera. Highly entertaining and informative!