So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations

By Alain Thys

Book Overview

When it was first published in 2011, So You Want to Be Customer-Centric? was one of the first executive guides to put customer-centricity on the agenda. In just 99 pages, it challenged leaders to move beyond rhetoric and put customers before quarterly profits and politics. More than a decade later, its message remains as relevant as ever.

This straight-talking action guide shows how to focus on customers despite budget constraints, corporate silos, or ambivalent data - not because it's nice, but because it's profitable. It also includes classic case studies and insights from executives at C&A, ING, Lexus Europe, L'Or al Group, Orange Business Services, Philips, Sanoma Magazines International, and the World Economic Forum.

• Format: Paperback
• Language: English
• ISBN: 1463785143
• ISBN13: 9781463785147
• Release Date: September 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 102 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"