Smartphone Start-Ups: Navigating the iPhone Revolution

By Claudio Giachetti

Book Overview

Provides empirical case studies of start-ups in the smartphone industry

Explores the key factors that helped each featured start-up sustain growth and development

Uses Apple's iPhone as an example of creating a new market space in the mobile phone industry

• Format: Paperback
• Language: English
• ISBN: 3319885235
• ISBN13: 9783319885230
• Release Date: September 2018
• Publisher: Palgrave MacMillan
• Length: 192 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"