Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

by Z. John Zhang, Jagmohan Raju, Kiyomi Fujii, et al.

Book Overview

In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 013149418X
• ISBN13: 9780131494183
• Release Date: April 2010
• Publisher: Wharton School Publishing
• Length: 212 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"

Customer Reviews

5 million left on the table!?!

When you read and take immediate action on the principles you will find that you have left thousands even millions on the table because of lack of info, but don't put yourself in the corner where the loss of money you could have made is due to lack of implementation, I have lost sleep over my frustration with myself due to my arrogant belief that I could be the best and not take others advice.