Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business

By Marc Slutsky and Jeff Slutsky

Business owners are tired of those mundane, run-of-the-mill marketing books that tall a great talk but aren't packed with real ideas that will increase their profits. Here's a book that will put the zing into their businesses and teach them to outsmart and outmarket their competition.Smart Marketing: 52 Brilliant Tips & Techniques to Boost Your Profits and Expand Your Business is a fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople and business owners 52 tricks -- one a week for an entire year -- to creatively and successfully run their businesses. Each chapter of Smart Marketing focuses on an innovative, cost-effective idea that will solve problems, get customer commitment and lead to an increase in sales. Readers will learn the benefits of: -- Getting testimonial letters from clients-- Selling with seminars-- Holding contests-- Using postcards to get new customers-- Maximizing coverage on radio, cable TV, and the yellow pages-- And 47 other great, profit-producing ideasBrief, easy-to-implement action plans are included at the end of every chapter to help the reader turn a great idea into a profitable reality. Smart Marketing provides a no-nonsense approach to sales and marketing that is sure to inspire and challenge any small business owner or manager.

• Format: Hardcover
• Language: English
• ISBN: 1564143619
• ISBN13: 9781564143617
• Release Date: June 1998
• Publisher: Career Press
• Length: 160 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.6" x 5.4" x 8.4"

Customer Reviews

A Terrific Collection of Marketing Ideas. . .

WoW!! I got so turned on to do more and more marketing after reading this book that I got waaaaay more than 52 ideas from it. My mind was spinning. You'll love this book.