Smart Marketing: 10 Easy Steps to Promoting Your Small Business Like a Pro

By Victoria García

No Synopsis Available.

• Format: Paperback
• ISBN: 0971912300
• ISBN13: 9780971912304
• Release Date: May 2002
• Publisher: Lizard Brain
• Length: 160 Pages

Customer Reviews

Smart Marketing: 10 Steps to Promoting Your Small Business L

There is nothing more risky in business then marketing. In Smart Marketing, the author Victoria Garcia uncovers the mysteries of marketing that create confusion and inconsistency for small business owners. From the outset, Smart Marketing focuses on outcomes, goals and measurements then leads the reader into the concepts that drive a marketing program. Garcia uses practical,easy to understand examples so the reader can conquer the fundamentals and concentrate on being creative. Highly recommended for start ups or any business needing a fresh approach.

A Great Help for Every Small Business Manager!

I was spinning my wheels about how to market my business until I read Smart Marketing by Victoria Garcia. It's an A,B,C approach, filled with simple explanations of things I had thought were complicated. Now I know it doesn't take a Harvard MBA to understand how to write a marketing plan or make important marketing decision. I only wish I'd had this book when I started my business 5 years ago. Victoria clearly understands what its like to own a small business and her encouragment comes right through.

This Book is Terrific!

SMART MARKETINGIs not only SMART!..... it makes marketing easy and doable!Victoria Garcia's practical approach to the necessities of small business is insightful, whimsical and turns the challenges of the markpetplace into celebrations. Earl Storm- creativity coach and cartoonist -