The only way to prevent a climate catastrophe is to invest quickly and consistently in businesses and initiatives that lower greenhouse gas emissions. Many people are surprised to learn that this has already started. In favor of funding companies that provide climate solutions, investors are turning away from fossil fuel companies and other polluting industries. This money flow is being accelerated by a number of factors, including government regulations, changing societal norms, rising dangers, and technology advancement. As the globe deals with climate change, Bruce Usher provides an invaluable guide to the prospects and risks for investors. He discusses how to finance the winners and steer clear of the losers in a changing global economy as he examines the role that investment plays in bringing emissions down to net zero by 2050. Usher contends that a thorough analysis of climate solutions will provide investors with a fresh and essential perspective on the future, both for their personal financial gain and for the sake of society as a whole. Businesses that cut greenhouse gas emissions will make a lot of money, but more significantly, they will give humanity a lifeline. Based on studies from academia and business, Usher's observations clarify a difficult and contentious subject while shedding light on the people that make up the statistics. This book lays out a realistic and doable strategy for investors to modify the trajectory of climate change.
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