Smart Guide to Starting a Small Business

by Lisa Rogak

An all-you-need-to-know introduction to building, maintaining, andprofiting from your own business
* Smart Strategies for choosing a business to match yourpersonality and skills, and avoiding the common pitfalls ofentrepreneurial start-ups
* Smart Advice on all the behind-the-scenes tasks--dealing withtaxes and legal concerns, keeping the books, hiring employees, working with suppliers, and more
* Smart Tips on today's vast range of high-tech...

• Format: Paperback
• Language: English
• ISBN: 047131885X
• ISBN13: 9780471318859
• Release Date: March 1999
• Publisher: Wiley
• Length: 192 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 7.5" x 9.3"

Customer Reviews

For the TRUE beginner.

If generalities is what you're looking for (and I was) this book is very handy and useful if you know absolutely nothing about starting a small business. Too many other books get into too much detail assuming you have a basic knowledge already - I didn't. This book helped me get to that point so I can understand the more detailed and nitty gritty books. I wasn't crazy about chapters 1 & 2 (Why You and Why Your Own Business? & Choosing Your Business). But I found chapter 3 very useful (The Best-Laid Plans) because it explained what a Sole Proprietor is, for example, what the pros and cons are and how it compares to Partnership, Corporation, etc. And it explained it in very simple layman's terms. You can find a lot of this information free online but, again, you find WAY too much information that assumes you have a basic knowledge. I found it all too consfusing. I really liked the simplicity of this book and it assumed I knew nothing (and I didn't). But now I do! :)