Are you ready to start your own business but want to avoid the costly mistakes that cause so many startups to fail?
In Smart From the Start, entrepreneur, founder, private equity fund manager and business strategist Zach Brown delivers a straightforward, no-nonsense guide to building a successful business the right way. This book cuts through the fluff and gets to the heart of what first-time entrepreneurs need to know-before they learn it the hard way.
Drawing from real-world experience and time-tested principles, this book reveals:
✅ Why execution matters more than your idea-and how to get started fast
✅ The biggest cash flow mistakes that kill new businesses and how to avoid them
✅ Why the first sale is more important than any business plan
✅ The pricing trap-why charging too little can destroy your business
✅ How to market like a pro, even with a limited budget
✅ The secret to scaling a business that runs without you
✅ Exit strategies-how to build a business that you can sell or step away from
Starting a business is one of the most rewarding journeys you can take, but it's also full of pitfalls. Smart From the Start gives you the roadmap to build a business that thrives-without unnecessary trial and error.