This book is for CEOs, Sales, Marketing and Business Leaders who want to grow sales revenue and market share. Incredibly, even before the pandemic it was common to see more than 60% of sales reps failing to achieve their sales targets. Now, as sales cycles lengthen, prospects become harder to reach and competition gets tougher, buyers have an almost infinite number of competing sellers to choose from. How can your business stand out from the crowd, differentiate itself and be the last one standing that wins the deals?It is time to rethink the way we sell and how we deploy our sales and marketing resources. How can we achieve more without spending more? In this book, acclaimed Technology and B2B Services Sales Acceleration Specialist Peter Strohkorb answers these questions and outlines a proven methodology that leverages your existing resources to significantly boost sales results across the board. This book is a must-read for leaders and decision makers in any B2B business globally.
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