
"Whether I'm pitching a potential client or creating a blockbuster ad campaign, I'm always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right." --Linda Kaplan Thaler, CEO of The Kaplan...

This text provides an entertaining, straightforward, and practical how-to guide on effectively communicating your critical message in a short period of time.



