Entrepreneurship has become the "American Dream" of the new millennium. However, most small businesses go under within their first two years and only 1 in 10 make it ten years. Even the smartest small business owner can quickly find herself awash in a sea of debt, taxes, unscrupulous competitors, and greedy lawyers and accountants. What's more, legal remedies are seldom effective in fending off these small business piranhas-and they are often only useful after the damage has been done. If you're one of the 30 million Americans who is either currently running or hoping to start a small business, you need to protect yourself before you take the plunge. The Small Business Survival Guide is the first book to provide effective and affordable strategies for coping with small business predators-and safeguarding your assets, ideas, and success. Book jacket.
Cliff - you hit the nail on the head. Your insightful & easy to understand advice should be a must read for all small business owners. It helped me tremendously & I recommend it to all my clients as well. Thank you! Randye
Very informative summary of business without being boring
Published by Thriftbooks.com User , 19 years ago
I really enjoyed reading Cliff's book. In October of last year I attended an Ebay University course in which this author had been the presenter. This is how I discovered the book. As a live presenter, Cliff was very humorous but concise about the fundamental aspects of running a business. His eloquent yet lighthearted insights into the trials, pitfalls, and realities related to successful business practices have been explained in this book. I recommend it very highly.
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