Small Business Marketing Management

By Ian Chaston and Terry Mangles

"Small Business Marketing Management" is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0333980751
• ISBN13: 9780333980750
• Release Date: September 2002
• Publisher: Palgrave Macmillan
• Length: 285 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"