Small Business Management

By Abrahamson, Hal B. Pickle, Royce L. Abrahamson

Informally written, with a practice-oriented approach, this text presents the techniques and methods used in the day-to-day management of a small business. Organized by functional areas, e.g. marketing, finance etc., the text introduces readers to conceptual material through the many examples and applications of the small business operation. Updated significantly to reflect the many changes in today's business environment, this edition has expanded or added coverage of the business plan, microcomputers in small business, international marketing, women entrepreneurs, and telemarketing. Also, a section entitled

• Format: Paperback
• Language: English
• ISBN: B000MBT77O
• ISBN13: 9780471500711
• Release Date: January 1991
• Publisher: Wiley
• Length: 736 Pages
• Weight: 2.35 lbs.
• Dimensions: 1.2" x 7.8" x 9.5"

Customer Reviews

A must read for anyone who wants to start his own business

This is the most complete book I have read about small business management. It starts by building up an entrepreneurial profile and explaining what personal characteristics and abilities are needed for the success of small business. It also provides a self-assessment list for you to check if you have what it takes to start your own business. It continues to build up a complete picture of the process of setting up the business from business plan, location analysis, obtaining funds with many checklists to facilitate the whole process. It has clear instruction on how to conduct market analysis in the form of customers' attitude survey and size and composition of your market. After setting the business, it deals with different aspects of managerial strategy at all levels (how to handle risk, customers, personnel... etc) and how to deal with bookkeeping, and inventory control. Every chapter is followed by a business plan and an entrepreneurial project as well as cases that highlight practical important points that concern that chapter. Every entrepreneur should consider these points carefully to avoid pitfalls and be better prepared for all that tasks involved in running a small business. This book might not have a chapter on e-commerce, but it has everything you need to set up and run a sound business. You should read it before starting up your business