Small Business Management (Business Practice Library)

By Hal B. Pickle

Presenting a conceptual view of the challenges and opportunities of becoming an entrepreneur, this edition includes greater coverage of computer applications in business, advertising strategy, and service businesses. It includes new business profiles, cases and special-interest features. It provides detailed chapter summaries and short case studies and identifies learning goals to help students gain a full understanding of concepts. The book uses Small Business Profiles to highlight entrepreneurial success stories and includes entrepreneurial projects and special interest features that allow students to experience an activity related to small business. In addition the book contains a glossary of key terms along with revised discussion questions.

• Format: Paperback
• Language: English
• ISBN: 0471850314
• ISBN13: 9780471850311
• Release Date: January 1986
• Publisher: John Wiley & Sons
• Length: 627 Pages
• Weight: 2.63 lbs.
• Dimensions: 1.6" x 3.6"

Customer Reviews

A must read for anyone who wants to start his own business

This is the most complete book I have read about small business management. It starts by building up an entrepreneurial profile and explaining what personal characteristics and abilities are needed for the success of small business. It also provides a self-assessment list for you to check if you have what it takes to start your own business. It continues to build up a complete picture of the process of setting up the business from business plan, location analysis, obtaining funds with many checklists to facilitate the whole process. It has clear instruction on how to conduct market analysis in the form of customers' attitude survey and size and composition of your market. After setting the business, it deals with different aspects of managerial strategy at all levels (how to handle risk, customers, personnel... etc) and how to deal with bookkeeping, and inventory control. Every chapter is followed by a business plan and an entrepreneurial project as well as cases that highlight practical important points that concern that chapter. Every entrepreneur should consider these points carefully to avoid pitfalls and be better prepared for all that tasks involved in running a small business. This book might not have a chapter on e-commerce, but it has everything you need to set up and run a sound business. You should read it before starting up your business