Small Business Management: Launching & Growing Entrepreneurial Ventures

By Justin G Longenecke, Justin G. Longenecker, J. William Petty, et al.

This edition offers dozens of new activities to check students' understanding, have them apply what they've learned and demonstrate their mastery of course material. Videos correspond with chapter reading, while quizzes reinforce what students have read. Beyond core principles, students read about entrepreneurs who've thrived by following the same recipes for success that appear in this book. The presentation challenges students to think critically about small business scenarios, while graded answers provide valuable feedback. With MindTap you can customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the ebook.

• Format: Hardcover
• Language: English
• ISBN: 0357039416
• ISBN13: 9780357039410
• Release Date: February 2019
• Publisher: Cengage Learning
• Length: 736 Pages
• Weight: 3.45 lbs.
• Dimensions: 1.1" x 8.7" x 11.1"