Small Brand America: A look at 25 tiny U.S. brands succeeding in a world dominated by giant competitors

By Steve Akley

Changing buying habits in the grocery business is extremely difficult. Consumers tend to be loyal to the brands they have always bought, often simply because they have always bought them. These well... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0989151751
• ISBN13: 9780989151757
• Release Date: August 2013
• Publisher: Steve Akley
• Length: 294 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"