Six Timeless Marketing Blunders

By William L. Shanklin

Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0669194999
• ISBN13: 9780669194999
• Release Date: March 1989
• Publisher: Lexington Books
• Length: 154 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"

Customer Reviews

A Marketing Must

This is a classic! Anyone who is involved in marketing should have this in their library. The marketing blunders can be evaluated and considered when conducting any marketing campaign.