Six Rules for Creating Products People Love: An Introduction to the Ppl Rules

By Bruce D. Green

Book Overview

Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book- the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products. - Make it Easy to get started - Make it Useful - Make it Easy-to-use - Make it Valuable - Make it Attractive - Make it Trustworthy ______________________________________________ Praise for Six Rules for Creating Products People Love "Bruce D. Green's PPL Rules have forever changed the way I approach my work... a must-read for anyone looking to define optimal product development strategies." - Gwen Weinberg, Designer / Owner, Three by Three Seattle "Bruce D. Green has defined six essential rules that will successfully guide entrepreneurs to bring to market new products that will 'stick'." - Ken Krooner, Founder / President, ESRG, LLC

• Format: Hardcover
• Language: English
• ISBN: 1477273611
• ISBN13: 9781477273616
• Release Date: September 2012
• Publisher: Authorhouse
• Length: 184 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"