Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

By Joan Kiddon and Larry Light

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136043313
• ISBN13: 9780136043317
• Release Date: January 2009
• Publisher: Ft Pr
• Length: 218 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.0" x 0.5" x 6.3"