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SilverComm: Marketing Practices and Messages fo...
By Anne M. Cooper and Young Joon Lim
Edition Description
In 2021, the first of the 78 million Baby Boomers turned 75, and by 2030, those 65 and older will account for 20% of the U.S. population. Although seniors control 70% of disposable income and make 50% of all consumer purchases, most current marketing campaigns devote less...
Edition Details
Format:Paperback
Language:English
ISBN:1538175142
Format: Paperback
Condition:
$
38.09
50 Available
SilverComm: Marketing Practices and Messages fo...
By Anne M. Cooper and Young Joon Lim
Edition Description
The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it's essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research,...
Edition Details
Format:Hardcover
Language:English
ISBN:1538175134
Format: Hardcover
Condition:
$
70.00
50 Available
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