g tis Byrjun ('A Good Beginning') was the album that introduced the world to the unique, haunting musical style of Sigur R s, transforming the global image of Icelandic music.
Upon hearing the band's momentous sound-featuring orchestral strings, dynamic swells of guitar noise, and a falsetto voice singing incomprehensible syllables-international journalists found themselves perplexed. This was a music unlike any they had heard before. In attempting to explain the music, many critics zeroed in on the bands place of origin-Iceland. The music of Sigur R s was equated to the natural landscapes of their home island, with stereotypical accounts of Norse mythology and bits of Viking age history thrown in for good measure. Like a sponge, the music of Sigur R s absorbed exotic imagery of elves and the Northern lights, reinvigorating a centuries-long tradition of perceiving Iceland as a magical place on the edges of civilization.