Shoppology: The Science of Supermarket Shopping & a Strategy to Spend Less and Get More

By Phillip Adcock

Book Overview

For shoppers and retailers, brand owners and marketers, this book will illustrate how purchasing decisions are made, what lies behind them and how to become a smarter shopper or retailer. Follow and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0956956408
• ISBN13: 9780956956408
• Release Date: January 2011
• Publisher: Shopping Behaviour Xplained Lt
• Length: 280 Pages
• Weight: 1.59 lbs.
• Dimensions: 9.2" x 0.8" x 6.2"