Shopping Centre Marketing: Value Creation and Customer Engagement

By Grzegorz Maciejewski and Piotr Krowicki

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

• Format: Hardcover
• Language: English
• ISBN: 1032690526
• ISBN13: 9781032690520
• Release Date: February 2024
• Publisher: Routledge
• Length: 222 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"