Shopping Centre Marketing: Value Creation and Customer Engagement

By Grzegorz Maciejewski and Piotr Krowicki

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

• Format: Paperback
• Language: English
• ISBN: 1032690534
• ISBN13: 9781032690537
• Release Date: June 2025
• Publisher: Routledge
• Length: 222 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"