Shoppertainment

By Christine Cordt

The experience of making a purchase goes more and more beyond the satisfaction of needs and is perceived by consumers as a leisuretime activity. "Shoppertainment" has transformed the retail arena and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639016416
• ISBN13: 9783639016413
• Release Date: November 2008
• Publisher: VDM Verlag
• Length: 136 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"