Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

By Chris Hoyt, Nancy Swift, Daniel Flint

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence , and thereby driving consumers to purchase. It gives... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133481425
• ISBN13: 9780133481426
• Release Date: June 2014
• Publisher: Pearson FT Press
• Length: 266 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.9" x 8.0" x 10.1"