Shopper Marketing: A How-To Business Story

by Paul Barnett

Book Overview

The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1631573578
• ISBN13: 9781631573576
• Release Date: November 2015
• Publisher: Business Expert Press
• Length: 265 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"