Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

By Rick DeHerder and Dick Blatt

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 013707543X
• ISBN13: 9780137075430
• Release Date: January 1
• Publisher: FT Press
• Length: 242 Pages
• Weight: 1.08 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"