Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Pr

By Toni Schmidt

The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

• Format: Hardcover
• Language: English
• ISBN: 3631674945
• ISBN13: 9783631674949
• Release Date: April 2016
• Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
• Length: 120 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 5.9" x 8.3"