Carolyn Hern owns and operates two fitness studios, and these businesses have given her plenty of insight into the mistakes many entrepreneurs make when starting their own operations. In this new guide, Hern uses her own personal story of success to inspire and guide you on your journey, steering you away from the pitfalls that ensnare many new business owners-especially in the boutique fitness industry. Hern knows that if you're planning to open a business, whether in the fitness industry or any other field, you already have the necessary passion. Passion, however, is not enough. Businesses fail because of inaccurate perceptions about money, lack of business experience, shaky leadership, disengaged employees, and overworked owners. Through strategies, case studies, and personal anecdotes, Hern shows you how to identify and hire committed employees, practice stable management techniques, effectively lead your team to success, run your organization with minimum stress, recognize when it's time to expand, and grow your business into something amazing! In addition to her experiences in the boutique fitness industry, Hern also opens up about the challenges she faced working in a corporate job-important insight that will take you far in any field. "Hern shares her personal journey from MBA grad and investment banker to successful owner of two Pure Barre studios. A funny, thoughtful and how-to guide of lessons learned and practical tools - full of insights for any business leader." - Dave Keil, Pure Barre CEO
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